If you spend enough time with those dedicated to addressing the urgent issues of our time, you will eventually hear that we need to get people to ‘pay attention’. Whether you and your friends are urging your city council to curb urban sprawl, encouraging your church to dedicate funds to alleviate global hunger, or organizing your school to take action against racial injustice, it’s easy to lament that nobody is noticing what’s going on. Nobody is seeing what’s going on! We need to get people to look and see what’s happening! How can we get people to pay attention?